OUR STORY

More Than Just a Clothing Brand

Hi, I'm Shalu, the founder of Label 28.

There was a time when I was building products in the tech industry, solving problems behind a screen every day. But deep inside, I always wanted to create something people could actually wear, feel, and make a part of their everyday life.
Starting Label 28

Starting Label 28 wasn't easy.

Like every small business owner, I questioned myself countless times. There were moments when I wondered if anyone would trust a new brand, if all the effort would ever be worth it, and if I should simply give up.

Why I Started

But every challenge reminded me why I started.

I wanted to build a brand that I would genuinely be proud to wear—premium quality, effortless style, and honest pricing without unnecessary markups.

Every color, every fabric, every fit has been chosen with care. Nothing reaches you unless I'm personally happy with it.

Built One Step At A Time

Label 28 isn't backed by a big fashion house or a large team.

It's built one decision, one design, and one customer at a time.

When You Wear Label 28, You're Not Just Wearing Another Oversized T-shirt. You're Supporting Someone's Dream, Years Of Hard Work, And The Belief That Quality Should Never Be Compromised.

— Shalu Tyagi

Founder, Label 28